Sales and customer retention is the base of Moxie Pest Control. Each event I began with an in-depth experience analysis, identifying key theming and the outcome success being sought. I worked closely with event coordinator's, merch mangers, and the in-house marketing team to craft a unique event identity that resonated with both current and recruited salesmen.

From logo design to typography and messaging, every element was designed to reflect Moxie's look, feel and culture. Primarily masculine centered, each event was designed to invite and entice those involved to learn more, participate, or push themselves to achieve more.

Post-event, Moxie experienced a significant increase in brand recognition, retention/recruitment and engagement. My efforts helped drive a cohesive and streamlined process that instilled pride and a desire of team success, improving user retention rates. Event branding also facilitated a successful round of future funding, providing Moxie with a blueprint on how to improve and what could be done to continue its participation growth.